070: Behind the Scenes of a Podcast Growth Coaching Session

Your podcast could be getting buried in search results for one fixable reason, and the slow summer season is the perfect time to turn that around.I sat down with Delphine of Fierce Gravitas to walk through the exact discoverability strategy I use with my own clients, starting with the keywords your ideal listener is actually typing in at 2 AM. We talked through adding a searchable title extension to your show name, optimizing your description so the first paragraph works as hardworking keyword real estate, and why numbering and renaming episodes can keep them growing well past their initial benchmark. I also made the case for leaning into more solo episodes to build authority and for how pod swaps let you borrow another host's audience instead of giving away free advertising.The work you put in now is what sets you up for the podcast growth season that kicks off at the end of August. Plant these keywords today, and your whole show becomes easier to find when listeners come back from the beach.Find Delphine:https://fiercegravitas.com/Join Kim's Newsletter:https://kpcreativemedia.com/newsletterMentioned in this episode:That's Good Parenting: https://pod.link/1667186115