070: Digital Agency Real Talk: Iterative Marketing

Still dealing with clients who think their websites are "one-and-done," expecting them to magically bring in and convert leads as soon as they go live?  This installment of Digital Agency Real Talk is all about finding a rhythmic flow for your marketing and using the right framework to assess the strength of your strategies and processes.  In this episode, Say dives into her 2019 conference experience – a cycle that's usually profitable for Anansi, but wasn't that year. She uses The OODA Loop framework (Observe, Orient, Decide, and Act) to analyze the situation and dive into problem solving and course correction.  Tune in to learn: How to propel your business and marketing growth using the OODA Loop Framework. The power of iterative and cyclical marketing. How to debunk client's "if you build it, they will come" expectation of one-and-done websites.