070: How To Do Big Brand SEO w/Corey Eulas

Clients like Casper, Genius, Lending Tree, World Market and Policy Genius are turning to Corey Eulas for SEO. In this interview – find out what is moving the SEO needle for these brands, how Corey lands these clients and the critical importance of testing in SEO.This episode is for all the hardcore SEO fans (and future hardcore SEO fans) – as we talk shop about log file analysis, crawling big sites, dashboards – and why you can’t trust what Google says at face value.(Note: not sure what happened, but I completely skipped saying ‘episode 69’ when pre-recording this. You didn’t miss episode 69, it doesn’t exist!)Enjoy!Subscribe on iTunes!SponsorsThis is the FIRST episode with sponsors! Woohoo! That means we can continue to bring you this show – and only keep making it better and better.In fact, Corey and I had started recording this interview weeks earlier, and after 20 minutes in I stopped it because the Skype connection wasn’t good enough. In the past, I may have powered through, but with sponsors, I just couldn’t. It helps make this show more ‘official’ and it will just keep getting better.HUGE thanks to:BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Local Visibility System – I have referred hundreds of people to Phil Rozek for Local SEO help. If you run a “local” business, he can probably help you (also, he offers a free DIY guide).LinksFactorial Digital (Corey’s new SEO Agency)CasperGeniusLending Tree“Google Destroys Rap Genius Search Rankings” – TechCrunch (2013)Rap Genius Discussion on Hacker News (2013)SEMRush (15 Day free trial!)Klipfolio DashboardsStat SERP TrackingRand’s SEO Dashboard – Whiteboard FridayScreaming Frog Log File AnalyzerThe Ultimate Guide To Log File AnalysisEp 065 – Vanessa Fox On ‘Crawl Budget’Corey’s Post On Moz – Twitter ToolsAhrefsSitebulb (New SEO crawler tool coming soon)URI ProfilerGreenlane’s Indexation CheckerBloomberry – Q&A ToolRob Bucci Explains Featured SnippetsSiege MediaPolicy GeniusAre cat claws safe? – Policy GeniusUber’s Insurance Secret – Policy GeniusZocDocArticle on Faceted Navigation & SEO for Large SitesWallaroo MediaEp 05 – Local SEO w/Phil RozekNuzzleHow to build a large audience from scratch – Tim FerrissSerpWooZoomRankCorey On the SEO Lunch series with Mike King in 2013PeopleCorey Eulas TwitterBarry SchwartzPatrick HathawayRoss HudgensShow AgendaBackgroundWhat do you consider your core skill sets?Why did you go off and start your own agency?Agency SEOTwitter – “We do marketing but mostly SEO”?What makes someone an “SEO Type”?Who else is with you in the company?How did you land such great name clients?What is your proposal process?Doing SEOThe importance of experiments & dashboardsLog file analysisInternal forums for the long tailZocDocThe NYC startup sceneMoving the needleHiringSkills Corey looks for when hiringContent DevelopmentTuring Away SEO WorkFollowing The SEO News & TrendsQuiet on Social Media?Were you a magician? The post 070: How To Do Big Brand SEO w/Corey Eulas appeared first on Evolving SEO.