070: How to Ignite Word-of-Mouth Marketing and a Steady Stream of Customer Referral Sales

Why Try Viral Marketing? John Gregory Olson is here today to make fun of me, Jayme Soulati, on this podcast episode on The Heart of Marketing. Listen for it; I promise you'll want to hit our website, click on the purple 'send voicemail' button on the right side of the site and tell John to be nice to me!! Actually, we thank Al Strauss for listening and doing exactly that -- sending a voicemail from our website. Listen for Al's story in this episode! But, back to my intense plea for help... Seriously, Listeners. Let's launch a viral campaign to put John back in his place! I don't want him to pick on me any more, but if the shoe fits, right?Segue... Is Viral Marketing For You? There's a mosh pit (yeah, apparently that dates me) of marketing mutations in the jargon-filled world in which we work and play. Among them are: Word of mouth Influencer Referral Viral Omnichannel Even if you're not doing any of the above well, or you're trying desperately to capitalize on viral marketing, why try, seriously), it all boils down to one thing...you're gonna have to listen up to learn what that one thing is for your business -- small, mid-sized, large, or larger. There's a common thread, trust me. And, while you're listening, do not laugh at my ignorance, dang it.