070: Katelyn Bourgoin - Stop Selling Courses & Start Selling These

In this episode I talk to Katelyn Bourgoin. Katelyn is a creator and entrepreneur. She’s built several successful companies and agencies, and built a consultant company that she later sold.We dive into why customers buy, and how to market and sell to them through the Jobs-to-be-Done framework. Katelyn has a wealth of marketing knowledge she shares with us today.We talk about different business models. We get into why you should focus on selling checklists, cheat sheets, and outcomes rather than the traditional video courses. We also talk about how she grew her newsletter to 10,000 subscribers, and got to over 50,000 followers on Twitter.In this episode, you’ll learn:Tips and strategies for acquiring more usersA subtle mindset shift to make your marketing more effectiveWhat content should be free, and what should be paid forWhy Katelyn transitioned away from launches and coursesLinks & ResourcesEpisode 061: Rachel Rodgers – Simple & Consistent: How To Build an 8-Figure BusinessApril DunfordNathan Barry: AuthorityKatelyn Bourgoin’s LinksCustomer CampFollow Customer Camp on TwitterThe Why We Buy newsletterJobs-to-be-DoneThe Trigger TechniqueTwitter thread about The Trigger TechniqueFollow Katelyn on Twitter