070: Pivot With Purpose: Building a Permanent Jewelry Brand That Converts

In this episode, I sit down with Rie of Charmed by Rie, a Southern California permanent jewelry artist and educator who shares what it really looks like to trust yourself, pivot when it feels right, and build a business that actually converts. Rie started her journey as a lash artist before adding permanent jewelry in 2022, quickly realizing the income potential and scalability of the permanent jewelry business model. While running her studio and doing pop-ups, she began getting consistent requests for permanent jewelry training, which led her to launch her own training program and expand into education and selling permanent jewelry swag!We talk about opening a kiosk in 2024, running studio events like Mother’s Day pop-ups, and using intentional content marketing to grow. Rie shares practical strategies for creating content that converts, including filming behind-the-scenes welding moments, capturing B-roll, and asking clients for permission to record authentic reactions. This episode is a reminder that engagement alone doesn’t build a business. If your content isn’t turning followers into paying permanent jewelry clients, you don’t have a business; you have an Instagram account.We also dive into ambition, expansion, and what it costs to grow. From launching new locations and adding ready-to-wear jewelry to navigating burnout and learning that not all money is good money, Rie speaks honestly about balancing drive with fulfillment. Her mindset is simple but powerful: fail faster, focus on your own lane, and take opportunities with open arms. If you’re building a permanent jewelry brand, growing your training program, or trying to create content that actually converts, this episode will challenge you to level up.Instagram: https://www.instagram.com/charmedbyrie/?hl=enWebsite: https://charmedbyrie.com/