070 | The Feminine Revolution with Amy Stanton

What would it be like to feel comfortable sharing your emotions at work? To always feel safe to speak from your heart? To honor your sensitivity as a gift? If you find yourself listening to the Rising Women Leaders podcast, you are most certainly part of a global movement happening right now of restoring femininity to her rightful place in perfect balance and divine union with the masculine. On today's episode, I sat down with Amy Stanton, co-author of The Feminine Revolution to discuss this movement and what she has learned about embracing and awakening our feminine nature in a patriarchal world. In this episode we discussed: Conditioning we see in society around femininity and masculinity Amy's story owning a business and growing her career in a masculine dominated society Magnetism and feminine/masculine polarity in romantic relationships Amy's new book, The Feminine Revolution and how it came to be The writing process of the book and the journey of working with a co-author Key take-aways Amy learned and embraced about femininity through her conversations and research for the book How women can own their feminine power "Through embracing our feminine qualities, we can find a more authentic way of life. We will be liberated to feel more like ourselves." The Feminine Revolution offers 21 ways to ignite your feminine power for a brighter life and better work. Its authors, Amy Stanton and Catherine Connors, challenge outdated perceptions that feminine traits are weaknesses, redefining those characteristics as assets that should be championed. With an upbeat blend of self-help and fresh analysis, The Feminine Revolution reboots femininity for the modern woman and provides her with the tools to accept and embrace her own authentic nature. Amy Stanton is the founder of Stanton & Company (S&Co), a PR and marketing agency based in Los Angeles with a focus on promoting and building positive female role models and messaging for women. Since opening its doors in 2006, S&Co has built a roster of philosophy-driven brands including exceptional female athletes, lifestyle experts and brands in the healthy, active living space. Before founding S&Co, Amy served as the first-ever Chief Marketing Officer for Martha Stewart Living Omnimedia and Director of Marketing & Communications for NYC2012, New York's Olympic bid. Amy also has experience in advertising, working at BBDO, JWT and BBH.