#071 8fig Co-Founder & CEO Yaron Shapira: How to Raise Awareness with Product-Led Growth

It’s hard to deny that e-commerce has a bright future in this world. But how are small entrepreneurs supposed to succeed in this industry? Well, the answer could come from a startup called 8fig, which is using AI to help small e-commerce businesses replicate an executive team, helping them across several layers. In fact, 8fig got its name because it strives to help small e-commerce businesses grow to be eight-figure companies. Yaron Shapira, the co-founder and CEO of 8fig, joined startup coach Roland Siebelink on the latest edition of the Midstage Startup Momentum Podcast. He shared the secret sauce that makes 8fig so helpful for small e-commerce entrepreneurs while also opening up about 8fig’s own journey as a tech startup. How 8fig’s AI is able to analyze every e-commerce business individually. Why 8fig’s product is designed in a way to ensure that customers don’t outgrow the platform. Insight about 8fig’s go-to-market approach as a product-led company. The challenge of raising awareness for a startup that’s focused on product-led growth. What it’s like being in the same space as massive corporations like Amazon and Shopify. How to compete with companies that are also collaborators in the same space.