071: How Lawyers Can Build Trust Through Podcasting with Guest Danny Ozment

One of the most effective ways lawyers and other businesses can reach their audience is through podcasting. But without the right tools, the right people, and a clear purpose as to why you're doing this, it can be so easy to get overwhelmed and lose focus on why you started the podcast in the first place. Joining us today is podcast producer Danny Ozment and he talks all about podcasting – the benefits of having a podcast, how you can maximize your content, and some strategies to make sure you're able to produce content consistently.  As a business owner himself, Danny is aware that he can't do everything on his own, otherwise his business is never going to grow. And so, he has been advocating for people to do the same, regardless of the industry they're in. In this episode, you will hear: Reasons many podcasts don't make it past 15 episodes How to deal with a creativity block What is ordinary to you is magic to someone else. The value of repurposing content and how it works Tools you can use to help you with repurposing content How podcasting can help you with the trust factor The power of niching down your podcast to a specific audience Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: If you have questions or a particularly challenging client preparation, email Elizabeth directly for assistance: [email protected]. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.