Morten Stengaard | Bottom-up Expansion to New Markets | Bemakers | 071

Join The Maffeo Drinks Substack for Episode Analysis!In episode 071, I sit down with Morten Stengaard, Co-Founder and CEO of Bemakers, to discuss the challenges and strategies of expanding into international markets. We delve into the complexities of distribution, the importance of local market engagement, and Bemakers' innovative approach to streamlining direct and indirect beverage distribution. Morten shares valuable insights on brand building, consumer engagement, and navigating the drinks industry's intricate ecosystem.N.B. If you are interested in Bemakers, mention the MAFFEO DRINKS Podcast to receive a 50% discount on the Setup fee.https://bemakers.com/ Time Stamps00:00 Introduction 00:54 Challenges in Local Distribution03:08 Expanding to International Markets04:28 Founding Beemakers: A New Approach06:23 Building Demand in New Markets07:57 The Importance of Local Market Engagement10:22 Strategies for Effective Brand Building13:56 Leveraging Direct-to-Consumer Channels37:03 Final Thoughts and Contact InformationAbout The Host: Chris MaffeoAbout The Guest: Morten Stengaard This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.Wanna know what the conversation above means for your team? It's in the paid section.You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.