071. Patty Farmer – Leverage the Media

Connie's motivational quote today is by – Jay Baer, "Content is fire; social media is gasoline." YouTube: https://youtu.be/t_X7gKwnCk0 Check Out These Highlights: As I reflect on this quote about marketing, I am always thrown by the number of people who lump sales and marketing in one sentence as if they are the same thing. I always correct that person and say, I stay in my lane. I am good and know sales from A-Z. Please don't ask me about your marketing info, website, or campaigns. Not my jam." For me, building relationships {in person & online} is key to leveraging promotional partners and influencers. So today's topic is about leveraging the Media. I know with every post I read or write; we are in a very crowded market with a lot of noise. The question to ask yourself during this next half hour or so is, "how will you stand out?" Today we discuss actionable strategies on how to leverage your time, money, energy and your network to get massive results in both local and national media to succeed in today's business environment. About Patty Farmer: Patty is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7 Figure Event Producer. As a global influencer and thought leader, she works with women CEOs, entrepreneurs and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to leverage the media and create marketing strategies that are profitable…not painful. How to Get in Touch With Patty Farmer: Website: https://pattyfarmer.com/ Email: [email protected] Free Gift: https://MarketingMediaMoney.com Stalk me online! Website: https://whitmanassoc.com/ Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success: https://whitmanassoc.com/resources/ Download Free Communication Style Assessment: www.whitmanassoc.com/csa Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube. New episodes post every week on webtalkradio.net - listen to Connie dive into new sales and business topics or problems you may have in your business.