071: The Trojan Horse Strategy of Sales With Stephen Woessner

What if, as a business leader, you were asked to state the number ONE best strategy for business success? Would it be, as Peter Drucker once said, "creating and keeping customers?" Or would it be, as Anthony Robbins once said, to focus on the power of positive thinking? Regardless of where one may stand on this question, it's hard to disagree with this simple truth that Stephen Woessner learned from his immigrant grandfather: "If You Take Care Of Your Customers, They Will Take Care Of You!"In this episode, we meet Stephen Woessner, CEO of Predictive ROI and host of the top-rated Onward Nation Podcast.My favorite quotes from Stephen (paraphrased) in this episode are:"You need two things: a TROJAN HORSE of sales strategy, and a TRIDENT content-marketing strategy!""Don't ever be SCHWARMY, SALES-Y, or SCHMUTZY in your sales and marketing. It never works!""Be PATIENT."The best way to reach out to Stephen Woessner is on his website:https://predictiveroi.com