071: Thinking like a marketer when it doesn't come naturally
Some people are naturals at marketing, while others have to learn it. There's a big difference between thinking like a marketer and thinking like a teacher, engineer, product developer, coach, or artist. Until your business is big enough to hire someone to do marketing, you have to learn to think like a marketer! Here are three principles that will help you adopt the marketing mindset. Highlights: - The fastest way to spread the word about your business - even if you're introverted or opposed to self-promotion (2:15) - Why your product or service doesn't "stand on its own" (6:58) - How to sell without being sleazy (11:07) - The long game of marketing (12:42) Links and comments: http://www.entrepreneursinmotion.com/marketer/
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