071: Urgency, Scarcity and Value Part 4--How to Decrease the Cost to Buy So Its A No-Brainer to Say Yes to You Today

I share 2 powerful tips from a complete Genius in online sales and marketing, Russell Brunson, who recently sold almost $3MIL from Grant Cardone's stage in just over 90 mins. The art of the sale involves how to decrease the cost in the mind of the buyer so it's a no-brainer for them to say yes and there are 2 ways to do it which people often mess up and lose trust with the buyer.  Follow Joanie on Instagram: @joaniedhillon Facebook: https://www.facebook.com/joaniekdhillon