072 - Daisy Snow, Director @ Ian Snow Ltd

Ian Snow is a handmade and fair-trade company selling contemporary ethnic products. Since being established in 1977, they've helped creators and makers find remarkable pieces from around the world with story, character, and colour.  Behind every piece lies a story. A tradition, a way of doing things, carefully preserved through the generations. As a family, they want to share these stories with you – and for you to make them part of your own.  In 1969, Ian travelled to India on a journey of exploration & over the next two decades, he returned to India time and again to meet some of the country's finest, most original artisans.  Then later on, his wife Jakki, grew the business into a team of twenty odd people, united by a passion for unmistakable style, made by hand and with consideration for people and planet. Daisy is now in charge & making some really cool changes which she shares in this episode! In this episode we discuss : The brand story of Ian Snow Ltd How she thrives on the chaos of living and working from their family farm in Devon What the brand stands for & how it's evolved over the decades The relaunch of Scrap Scrap - a project started by her mum over 25 years ago   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH DAISY VIA THE LINKS BELOW: https://www.iansnow.com/ https://www.instagram.com/iansnowltd/   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here