#072: enfinity Paraxanthine! Raza Bashir (MuscleTech) and Shawn Wells (Ingenious Ingredients)

https://blog.priceplow.com/podcast/raza-bashir-shawn-wells-muscletech-enfinity-paraxanthine-072 In late August of 2022, PricePlow revealed the next-generation stimulatory ingredient enfinity (Paraxanthine), set to launch shortly afterward through MuscleTech. We wrote about the new product line and briefly introduced paraxanthine to readers in our article titled MuscleTech Reveals New Workout Stimulant: enfinity brand Paraxanthine. To follow-up with more scientific information, we brought Raza Bashir (VP of Scientific Affairs and Product Innovation at Iovate and MuscleTech) and Shawn Wells (Chief Science Officer of NNB Nutrition and Co-Founder of Ingenious Ingredients) on to the PricePlow Podcast to explain Shawn's latest innovation in enfinity brand paraxanthine. We then discuss how MuscleTech is using it to power cleaner, more consistent workouts and diet support through a new pre-workout supplement and two weight loss products. The MuscleTech iQ Series MuscleTech is going all-in on this ingredient, and through the episode, you'll learn how Raza has been "hoarding" much of the stimulant for the better part of four years. Once you try it, you'll understand why - for many users, it's simply a better experience than caffeine. Finally, enfinity is ready for primetime, starting with three supplement launches covered in our introductory MuscleTech iQ Series article: EuphoriQ: Pre-workout supplement using 300 milligrams of enfinity Burn iQ: Capsule fat burner using 100 milligrams of enfinity per capsule Burn iQ Powder: Thermogenic fat loss powder using 150 milligrams enfinity per scoop MuscleTech is using the moniker iQ, stating that this is the smartest way to supplement your energy. After learning more about paraxanthine's differences from caffeine, there's a good chance you'll agree -- or at least understand why many users will like it more. Finally, this is a follow-up from Episode #048 of the PricePlow Podcast, where Shawn teased the ingredient a bit over a year ago. It's finally here and upon us, so listen or watch and enjoy: