072: Getting eCommerce Right | Kadion Preston

When everyone you know is having the same problem, the solution might be a successful business.  Kadion Preston, Co-Founder, and CEO of CaribShopper saw an opportunity to solve a common problem among Caribbean merchants and consumers by providing an easier way to buy goods from the United States. When the original business model ran into challenges, the founders pivoted to solve another problem for their customers, now giving Caribbean merchants the opportunity to sell to overseas consumers. This shift, and the drive to find the investment capital to support it, came just before 2020, forcing even further innovation and evolution. Kadion's journey is an example of the importance of embracing the opportunities presented, overcoming tragedy, and understanding that failure is a big part of the formula for success.