072: How BuzzSumo Became A $5M SaaS Donkey w/Steve Rayson

Learn how BuzzSumo used data-backed influencer marketing and content to become a $5mil SaaS company, with less than 10 employees. And why Steve believes the future of content marketing is more content.And yes – BuzzSumo has also been our sponsor for a few episodes – but this episode is about BuzzSumo the company and focuses on their growth story as well as content marketing insights you can apply to your marketing. It happened organically outside of the sponsorship!Enjoy!Never miss a new show! Subscribe on iTunes.SponsorsBuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Local Visibility System – I have referred hundreds of people to Phil Rozek for Local SEO help. If you run a “local” business, he can probably help you (also, he offers a free DIY guide).Related Episodes You Might Like028: Drift’s 138x Blog Growth063: Venngage’s Explosive SEO Growth060: College Raptor’s Zero to 100,000 Vistors in One YearTools MentionedBuzzSumoBloomberryAnders PinkArticles & Online ResourcesBuzzSumo: Proud To Be A DonkeyBuzzSumo: $2.5mil In First YearThe Magical Content That Gets Links & SharesThe Future Is More ContentWhy Content Goes Viral on OkDorkAnalyzing 1 Billion Facebook PostsShares vs Links In ContentScreencast: FAST Topic & Keyword ResearchBooksKnown by Mark SchaeferLove Is The Killer App by Tim SandersPeople & CompaniesSteve on TwitterSteve on LinkedInHenley Wing on TwitterJames Blackwell on TwitterBuzzSumo on LinkedInRand FishkinShow Agenda & TimestampsSteve’s Background [01:56]The Origins of BuzzSumo [4:00]Donkey’s vs Unicorns [13:34]BuzzSumo’s Growth [22:00]Content Marketing [48:57]The Future of BuzzSumo [1:08:55]The post 072: How BuzzSumo Became A $5M SaaS Donkey w/Steve Rayson appeared first on Evolving SEO.