072 - How to build a fitness brand with Devin Lofland of NVR Rest

Devin Lofland of NVR Rest teaches us the difference between building a product and building a brand. In This Episode: 03:00 - Growing up as an outlier 05:30 - Intellectual pursuits 08:00 - Lessons from his first business 11:00 - Building a brand with passion 18:00 - Brand versus products 22:20 - The future of NVR rest 23:20 - The 4x48 challenge 25:30 - His best marketing advice 29:00 - What a brand is and is not 30:50 - The overlap of health & fitness 34:20 - Using fitness to manage emotions 40:00 - Having audacious goals 44:40 - Growing up as a military child 49:50 - Rapid fire questions 57:50 - Solve a problem 3-Tip Tuesday's - Marketing Tips to Attract More Leads! Get all links, resources, and show notes at: www.coreyhi.com/podcast/072