072 How to Market a Book in 2021 with Nicholas Erik

Episode Show Notes In this episode we cover:  What the 80/20 principle means for your marketing The ultimate book marketing formula  How to balance writing what you want versus giving the market what it wants Common marketing mistakes  What to cut out of your marketing in 2021 This week’s question is:  What marketing tactic would you like to be better at? Recommendation of the week is: Alix E Harrow’s A Witch’s Guide to Escape: A Practical Compendium of Portal Fantasies HUGO award winning short story Links and events I mentioned are: Live Q&A with Mark Lefebvre on wide marketing  17th March 8:00pm GMT, 1pm PST, 4pm EST, 7am AEST Patron only Poison and Prose is 10th Feb. The Dialogue Doctor Episode with me! On voice, narrator voice, character voice, sharpening dialogue and more. DO YOU LOVE WRITING FANTASY? CALLING ALL FANTASY WRITERS ProWritingAid are running a fantasy writing week in February and holy crap am I personally excited for this. Just look at the line up!  With live sessions from bestselling fantasy writers TJ Klune, Angela J. Ford, David Farland and Stephanie BwaBwa, a world-building workshop, and a complete World Anvil software walkthrough, you don't want to miss this event! Please note, I am an affiliate of ProWritingAid, but that's because I personally use their software.  Find out more about Nicholas on: Website Amazon Page Listener Rebel of the Week is: Rebecca Pursell If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to [email protected] or tweet me @rebelauthorpod 1 new patron this week, welcome and thank you to Ryan Simmons. A huge thank you to all existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack   This Show is Sponsored by ProWritingAid Find out more about ProWritingAid here. DISCOUNT CODE: REBEL25 Twitter, Facebook, Instagram