072: Jackie Lapin - Speaking, PR and How to Get Booked

I am a paid speaker in addition to a few other hats I wear. I would love to do more of it and I have many friends who cannot seem to crack into their first paid gig. How do you get that first gig? Where do you get the next? What makes one speaker more desirable over another? How do you crack into media appearances? What are the key items every speaker must have ready to go for event and media bookers? Do you know your unique selling proposition? What sets you apart from the pack? These and many other questions are answered by my guest who started her career as one of the first female sportswriters and leveraged that into an in-demand PR agency that launched the Golf Channel and more. Her client lists include Don Miguel Ruiz, Dr. Joe Vitale, James Twyman, Denise Linn, Arielle Ford, Hay House and more. Now my guest runs an agency focused on Conscious Companies, leaders, speakers and more connect to their next followers around the world. If you want to be a speaker or increase your speaking business this is a show not to be missed. Jackie Lapin is a leader in helping transformational leaders, authors, practitioners, speakers and messengers connect with their next followers around the globe. For the past 10 years, her internationally acclaimed Conscious Companies have been providing PR campaigns, radio media tours and speaking engagements to support the growth and revenue of change-makers. Among the Conscious Companies is Conscious Media Relations, a media relations agency specializing in all matters relating to mind/body/spirit and conscious living--with its signature radio media tours introducing authors to more than 3,000 radio hosts who are seeking interviews in personal development, spirituality, wellness and inspired living.  Jackie serves her clients by providing comprehensive or à la carte publicity services, but she also creates special resources for those who wish to do their own publicity. Her website www.ConsciousMediaRelations.com offers unique Tools for Authors, do-it-yourself webinars and more. Her latest offering is SpeakerTunity, twice monthly transformational speaker leads tip sheet, providing speakers with the direct contacts to book themselves on stages across North America! (www.Speakertunity.com)