#072 - TBPN Cashes $100 Mill & Who Actually Uses Whoop?

The guys chat about the recent OpenAI acquisition of TBPN and how similar companies like Hubspot acquired My First Million podcast.  In the AI era with an abundance of content and all of these different social media platforms distribution and a real audience seems to be the moat.  We’re likely going to see more and more of these deals in the next couple of years as brands try to figure out their media strategy.They then talk about Whoops Series D announcement and how a bunch of Twitter threads went viral of people basically saying after the first month of use they got no value.  And how brands like Garmin and Apple offer watches with the same tracking features for free.As always, the guys end with some updates on training and docking miles!   Want to learn more about us and our services? Reach out!Steve:https://collective42.com/Trevor:https://www.r40collective.com/#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax