072 - UX Innovation Starts With Systems, Not Screens

Frameworks don’t kill creativity — they set it free.In this episode, we're breaking down why UX designers who jump into UI too soon miss the real opportunity for innovation.I’ll show you how ORCA (Objects, Relationships, Calls-to-Action, Attributes) gives you real material to build with — fueling true creativity, better ideas, and a serious competitive edge.🎧 Tune in to rethink your brainstorming, unleash deeper innovation, and start sketching systems, not just screens.LINKS:Join the waitlist for OOUX Foundations!