072_advertising

This ESL podcast is a dialog between two co-workers about making a tv commercial. Dialog: A:  Would you mind helping me with a tv commercial for a new expensive anti-aging cream? B:  Who are we targeting? A:  Wealthy housewives in their late 20′s and early 30′s. B:  What angle are you going for? A:  I was thinking about making the woman feel self-conscious about looking older, and then showing that our product would make them feel young again.  B:  Ok.  What about also making them feel that the reason their husband hasn’t been spending as much time with them as before is that their skin is looking older? A:  Perfect! Get More Lessons