072_advertising

This ESL podcast is a dialog between two co-workers about making a tv commercial. Dialog: A: Would you mind helping me with a tv commercial for a new expensive anti-aging cream? B: Who are we targeting? A: Wealthy housewives in their late 20′s and early 30′s. B: What angle are you going for? A: I was thinking about making the woman feel self-conscious about looking older, and then showing that our product would make them feel young again. B: Ok. What about also making them feel that the reason their husband hasn’t been spending as much time with them as before is that their skin is looking older? A: Perfect! Get More Lessons