073: Bookstores Combat Disruption with Unique Customer Experiences – Lessons for Your Business

We cover a wide array of topics today all centralized in the end around the customer experience. It's something we've been consistently addressing on our show, and today you'll find some solid examples for your nimble business. How do you greet your customer after disruption? Are you building new tech opportunities like 3-D printing or an Espresso Book Machine for those who want to self-publish on demand? This episodes centers around the cool things independent book retailer, Shakespeare & Co., is doing. John Gregory Olson and Jayme Soulati jump start the conversation with this neat bookstore story and catapult (see that? jump start and catapult) the conversation into business models, customer experience, creating loyal customers, and understanding what customers need. You might also like: Tory Sport Exemplifies the New Customer Experience Slow Shopping is Experiential Marketing Trader Joe's is a Hawaiian Experience