073 - Cask Strength episode artwork

EPISODE · Oct 9, 2024 · 28 MIN

073 - Cask Strength

from Behind the Pursuit: From Bourbon to Brand · host C+C Pursuit Spirits

It seems like today's whiskey drinker is set on cask strength and barrel proof expressions, but what is it exactly that draws them to the higher proof - and is a whiskey truly better for it? Today, we dive into the topic of cask strength whiskey, when they guys may do one for Pursuit United, and much more. We hit on: Why do you think whiskey consumers are so focused on cask strength expressions? Do you think cask strength is the best expression of a whiskey? What do you think consumers miss in the decision to proof a whiskey? When will we see a cask strength expression of Pursuit United? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

It seems like today's whiskey drinker is set on cask strength and barrel proof expressions, but what is it exactly that draws them to the higher proof - and is a whiskey truly better for it? Today, we dive into the topic of cask strength whiskey, when they guys may do one for Pursuit United, and much more. We hit on: Why do you think whiskey consumers are so focused on cask strength expressions? Do you think cask strength is the best expression of a whiskey? What do you think consumers miss in the decision to proof a whiskey? When will we see a cask strength expression of Pursuit United? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

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073 - Cask Strength

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How long is this episode of Behind the Pursuit: From Bourbon to Brand?

This episode is 28 minutes long.

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This episode was published on October 9, 2024.

What is this episode about?

It seems like today's whiskey drinker is set on cask strength and barrel proof expressions, but what is it exactly that draws them to the higher proof - and is a whiskey truly better for it? Today, we dive into the topic of cask strength whiskey,...

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