#073 Cybersixgill CEO Sharon Wagner: Building a Channel-Driven Go-To Market

Given the current climate in the world, cybersecurity is more important than ever. Learning about security threats and being able to remediate them is critical for all organizations. Needless to say, the sooner you know about security threats, the better. That’s Cybersixgill is changing the game for organizations throughout the private and public sectors. Cybersixgill has technology that collects real-time data related to security threats and turns it into actionable intelligence that can help security professionals remediate threats sooner. Cybersixgill CEO Sharon Wagner has already led one startup that was sold to Microsoft and he has Cybersixgill heading in a similar direction. Sharon joined the Midstage Startup Momentum Podcast this week to talk to startup coach Roland Siebelink about what Cybersixgill does and the startup’s journey thus far. He shared insight about what has worked for Cybersixgill and what other startup leaders can do to find similar success. What it’s been like for Cybersixgill to address both the private and public sectors. How to fine-tune the lead generation process. The importance of diversifying lead sources. How Cybersixgill has been able to use sales channels, digital marketing, and references at the same time. The key to aligning direct sales and indirect sales with one another. Defining product-market-fit and why it isn’t just about your company’s product.