#073 - Hospitality Meets Felix von Hurter - The No Alcohol Drinks Creator

Ahhhh, Drink. We all love it. But not all drinks are made equally and today's guest is part of a team who have produced a world class no alcohol beer.As a fanboy, I was delighted I got some time with Felix von Hurter, Co-Founder of No Alcohol drinks guru's Freestar Drinks (https://freestar.co).As always, we cram in loads including:-Facebook advertisingThe need for hospitality’s returnStarting in flavours and fragranceSipsmithThe rise and rise of GinLame and SodaThe de-alcoholising processHaving a positive impact on the planetLiquid engineeringWhat it takes to pioneer a productWinning a world beer awardOccasions for generationsThe emergence of the Alcohol free categoryLo & No perceptionsSunk cost fallacyPalate fatigueThe futureThe nowIt's a cracking chat and Felix and his Co-founders level of tenacity is to be applauded but it is most certainly worth it. They have produced a world class product.Enjoy.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy