073 - How to Use Social Media for Local Businesses with Deborah Smith

Learn how to use social media for local businesses in this week's podcast!   This week's episode of Good Girls Get Rich interview Deborah Smith, founder of JerseyBites.com, an online publication covering the food and restaurant scene in New Jersey since 2007. Karen and Deborah discuss the importance of leveraging the community for your local business, as well as ways she helps small businesses grow their local brand through social media and content creation.   We are joined by Deborah Smith is the founder of JerseyBites.com, an online publication covering the food and restaurant scene in New Jersey since 2007. Her marketing agency, Foxtrot Media LLC., specializes in social media management, Facebook and Instagram ad campaigns, photo and video creation, review generation, and more for restaurants and other businesses. Through JerseyBites.com, Deborah leverages the highly engaged foodie community she has cultivated for over a decade on social media to help restaurants grow their business. She is also the author of The Jersey Shore Cookbook, a collection of 50 recipes from 50 beloved shore restaurants.     #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].   Episode Spotlights: Meet Deborah Smith, founder of JerseyBites.com (4:43) What led Deborah to create her famous, Jersey Shore Cookbook (7:23) What led to Deborah creating her own business and blog, jerseybites.com (9:20) How local businesses can incorporate social media tools (16:22) How Deborah works with clients to produce and use content that benefits then (23:22) Should you take a personal brand approach to the clients you work with? (25:25) How to incorporate clients customers into the content mix (27:35) What's next for Jersey Bites (29:47) Find Deborah on social media and visit her agency website (33:04) New Jersey "foodie things to do calendar" (33:33) Best thing to invest in as a local business (34:27)   Resources Mentioned In This Episode: Check out Deborah's Jersey Shore Cookbook here Tips for increasing profits from social media Deborah's Foodie Things to Do Calendar for Jersey Shore locals Check out more information on Deborah's agency, Foxtrot Media LLC.   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict