073 - Package your genius

I was catching up with an old friend in a crowded coffee shop in Washington, DC, when she asked a question many of us wonder privately but don't say out loud. "Why do you think one person will get so many likes and great comments on a photo when another person with photos just as good gets nothing? How do some people get so popular and others don't? "Seriously? I don't get it." I know it can seem arbitrary, but often it can come down to your personal branding choices.  Listen to the podcast