073: Turning Passion Into Profit: Growing a Permanent Jewelry Business and Wholesale Brand with Luxe Gems and Chains

In this episode, we’re sitting down with Loretta and Tony from Luxe Gems and Chains, and their story is such a good one. From nurse life to photography to building a thriving permanent jewelry business, Loretta’s journey is a perfect example of following what lights you up and being open to where it leads. What started with making and selling earrings quickly turned into a full-blown permanent jewelry business in the summer of 2023, all fueled by the connection and experience this industry brings.With Tony’s 20+ years of welding experience, they brought a powerful skillset into the space and didn’t stop there. They’ve already expanded into the wholesale side of permanent jewelry, launching their own chain line in early 2024. We get into all things chains, including the rise of tennis chains, sourcing, and how adding wholesale permanent jewelry supplies can create an entirely new revenue stream within your business.We also chat marketing, because let’s be real, it matters. From Facebook vs. Instagram to why they lean heavily into their website for sales, Loretta shares what’s actually working right now. Plus, with her photography background, she drops some really good tips on how to take clean, eye-catching jewelry photos that make your brand stand out online.One of the biggest takeaways from this conversation is mindset. This isn’t about treating your permanent jewelry business like a side hustle; it’s about showing up like it’s your full-time thing, even before it is. Loretta talks about going all in, staying consistent, and doing the uncomfortable things that lead to real growth. And her perspective? Permanent jewelry isn’t going anywhere. Jewelry has always been around, but what makes this industry special is the connection and experience behind it. We will see Luxe Gems and Chains at PJX this year! Your chance to see the chains in person, ask questions & connect with Loretta and Tony!If you’re in the permanent jewelry world (or thinking about jumping in), this episode will leave you feeling inspired, motivated, and ready to take things to the next level.Instagram: https://www.instagram.com/luxegemsandchains/Website; https://www.luxegemsandchains.com/