0739 | How The World Sees You with Sally Hogshead

Sally Hogshead is an American author, professional speaker, chief executive officer of Fascinate, Inc and a former advertising executive. She is the author of Fascinate and How the World Sees You. Over the past decade, Hogshead has studied the science of fascination and what persuades and captivates people. In this interview, we discuss how individuals and leaders benefit from knowing what is so fascinating about them and how to put it to work.