074: From Overthinking to Showing Up: Social Media Strategy That Works

In this episode, I’m sitting down with my personal coach, Elizabeth Marberry, an Instagram marketing strategist, business growth coach, and creative entrepreneur who is all about helping you stop overthinking your content and start showing up in a way that actually grows your business. From her background as a professional dancer to building a thriving brand online (and even running a brick-and-mortar as a wedding dance coach), Elizabeth brings such a fresh and real perspective to Instagram marketing for small business owners.We get into the good stuff right away, starting with your Instagram bio, because if it’s not clearly telling people who you are and how you can help them, it’s probably costing you clients. Elizabeth shares simple ways to optimize your bio so it actually converts, plus why pinned posts are one of the most underutilized tools on Instagram right now.We also chat about ManyChat and how automations can take your Instagram to the next level by turning engagement into actual leads (without you being glued to your phone 24/7). And if you’ve ever felt like social media is just something you “try to get to,” this is your reminder that it’s not an afterthought; it’s a key part of your marketing strategy.One of my favorite parts of this conversation is how we talk about content in a way that feels doable. Your content doesn’t have to be complicated. The work you’re already doing in your business is your content. It’s about capturing those moments, sharing behind the scenes, making people laugh, and letting your audience get to know you without feeling like you have to “sell” all the time.We also talk about consistency because let’s be honest, that’s where most people get stuck. If you’re struggling to show up, it’s usually not a motivation problem; it’s a time and priority problem. The more you make space for content and just start posting, the easier it gets. And the truth is, the more you show up, the more you grow.If you’ve been overthinking Instagram, feeling stuck with what to post, or not seeing results from your content, this episode is going to give you both the strategy and the mindset shift you need. Because at the end of the day, if you want different results in your business, you have to start taking different actions, and this is your sign to just start showing up.DM the word “HOT” for Hot ReelsDM the world “KIT” for a free Instagram Bio GuideWebsite - https://www.elizabethmarberry.com/Instagram: https://www.instagram.com/elizabethmarberry/Podcast: https://www.elizabethmarberry.com/podcast