074 GUEST: Oren Klaff on Getting People to Think Your Idea is Their Idea

Oren Klaff, author of the million-copy-selling book, "Pitch Anything" shares fascinating insight from his brand new book, "Flip the Script---Getting People to think Your Idea is Their Idea."   The ideal sale occurs when a buyer tells you "Let's do this," instead of having to use techniques to close him or her. Oren discusses using "Inception," and several of its components, that we all can use to help our customers decide to buy from us.