#074: How Live Recordings Could Be Your Best New Marketing Tool | Ben Hutcheson (Setmixer)

In this episode, I’m joined by singer-songwriter and music industry professional Ben Hutcheson to explore the power of live recordings for artists. Alongside his own career as a performer, Ben works with Setmixer, a company on a mission to make sure no live show is ever lost, capturing gigs in studio-quality audio within hours of the performance.We talk about how artists can use live recordings to connect with existing fans, create lasting memories, and grow their audience. Ben shares stories from the road, insights from working with independent venues, and practical advice for any musician thinking about pressing record at their next gig.