075: Can You Gamify Customer Experience?

from Crack the Customer Code · host Adam and Jeannie

Who doesn’t like playing games, and winning!? Companies across many industries are learning how to gamify the experience for their customers. How can gamification improve the experience for your customers? Can You Gamify The Customer Experience? Gamification: applying the principles of games like variable rewards and real-time engagement. Can you use this to improve the customer experience? Gamifying your customer’s experience can be rewarding for both the customer and the company. Fitness wearables have helped gamify personal health data. Coca-cola recently rewarded customers for recycling and encouraged the behavior they wanted. MIT gamified the ice cube! It’s everywhere. Reward the behavior you want to get from your customer, and they connect your brand with a sense of accomplishment and gratification. Win/win! Can you gamify the experience in a meaningful way? Is it always the answer? Adam and Jeannie have a lively discussion about how gamification could be the answer to boring interactions. Related Content Article, Interaction Design within the Internet of Things Article, Gamified Recycling Programs Starbucks loyalty program Jeannie’s post, The Gamification of Experience Episode 006, Mobile Customer Experience, Tabitha Dunn, and Sephora's Mobile Integration Sponsor Message 360Connext—Customer Experience Mission Development Do you know how to deliver the superior customer experience you visualize? We can help your team become a force for positive change, starting with a customer-centric mission. The Customer Experience Investigators™ at 360Connext specialize in helping companies across industries and around the globe develop and internalize unique and scalable customer-focused missions. To compete with the other 89% of companies staying afloat by providing better experiences, you need a compass for making astounding changes in the customer experience while breaking down the silos that are holding you back. We offer evaluations, workshops, and roadmaps to keep your wheels firmly planted on the road to a customer-centric future. Join us on our mission to Create Fewer Ruined Days for Customers™ today. Visit us at 360Connext.com. Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices