#075 - Structured Schema: Legit or AI Snake Oil?  episode artwork

EPISODE · May 12, 2026 · 44 MIN

#075 - Structured Schema: Legit or AI Snake Oil?

from The Collective · host Trevor Norton & Steve Peron

Steve apparently is a master sourdough bread maker!And we discuss a topic that’s been exploding during the AEO / GEO wave and that is does structured schema make a difference when it comes to AI search visibility?  Does schema help your website gain organic rankings on Google?  Or is it all nonsense and does schema play a minimal role? We discuss! Want to learn more about us and our services? Reach out!Steve:https://collective42.com/Trevor:https://www.r40collective.com/#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax

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#075 - Structured Schema: Legit or AI Snake Oil?

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