075: What Is "Culture" And How Do You Build It?

You know it when you see it, but how do you actually go about intentionally building "culture" into the fabric of your business (and every other area of your life)? We explore the literal biology of the word and come up with three primary areas that are needed to develop a powerful, healthy culture in your business. Even if you are a one-man/woman firm, you are still building culture. Here is how you can begin thinking through it.