Rob Malin | Navigating the Role of Sustainability in the Drinks Industry | When in Rome | 076

The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.In episode 76, we continue the conversation with Rob Malin from Ep. 75. We delve into the complexities of incorporating sustainability into a wine brand's selling story. We talk about the impact of consumer trends and government legislation on brand growth, and discover strategies for balancing traditional wine marketing with innovative sustainable practices. Time Stamps 00:00 Introduction and Episode Overview 00:48 Incorporating Sustainability into Wine Branding 02:43 Consumer Trends and Government Legislation 03:52 Packaging and Consumer Perception 06:47 Target Occasions vs. Target Consumers 09:03 Challenges and Opportunities in Wine Marketing 15:17 The Role of Education in Sustainability 27:25 Reflections and Future Strategies 32:01 Final Thoughts and Where to Find Us About The Guest: Rob Malin About The Host: Chris Maffeo Wanna know what the conversation above means for your team? It's in the paid section.For €100 a year you get access to Maffeo Confidential (Private Podcast) and get this analysis and access to the full archive of 125 episodes, each one translated from industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com