077: How To Position Your Digital Agency With Brendan Dell

from Say it Online · host Say Gabriel

Hold up – what does positioning even mean? Lucky for you, we're talking to an expert about it.  Brendan Dell is an author, messaging strategist, and go-to-market advisor to the world's fastest-growing B2B technology brands. His book The 12 Immutable Laws of High-Impact Messaging helps organizations tell their story.  His positioning framework – The Market of One Positioning Framework – helps brands tell their story and differentiate themselves in red ocean environments.  Brendan's clients include Expedia Group (Fortune 500), Accrue (500 Start-Ups), CrowdCompass then Cvent (Deloitte Fast 500), TOPO (Leading B2B Analyst Firm), UserTesting (Deloitte Fast 500), Nuance (Fortune 1,000), Panasonic (Fortune 500), SAP (Fortune 500), Brother (Fortune Global 500), and 100+ more. In this episode, Brendan dives into how to find that ONE word or phrase that positions your company and represents your value to clients. Basically, he's helping make sure you're unforgettable! Tune in to learn how to: Use Brendan's positioning framework for your agency  Get a hold of positioning even if you've been struggling for years Remove the stigma of niching your agency

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This episode is 45 minutes long.

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This episode was published on January 20, 2021.

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