078: $958k ROI from SEO, YouTube’s Algorithm & Video Marketing w/Justin Briggs

Justin walks me through the process he used to bring a $600-958k ROI doing SEO for 10/hours per month on a project. We chat about the pros and cons of ‘check box SEO’ – and why SEO can sometimes be the ‘easy’ part – and the real secret behind their success at Briggsby.He shares what YouTube revealed about their algorithm at Vidcon. We chat through the fundamentals of how to get started marketing with video.Listen Now!Never miss a new show! Subscribe on iTunes.SponsorsBuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.Related Episodes You Might Like058: YouTube SEO & Growth w/Roberto Blake049: The Vlogging Opportunity w/Ben WillsShow Agenda & TimestampsJustin’s Backstory, Struggles & SEO [1:11]How he landed his first monthly SEO consulting client & the importance of conferences [3:11]Justin’s experience at Distilled [8:11]What does Briggsby do and why did Justin start it [11:19]The significance of “partnering with clients” [13:34]How does Justin delivery consulting work [16:07]SEO & SEO Consulting Continued [19:19]Check Box SEO [19:34]Getting the SEO Done & Managing Clients [23:17]$958 ROI from 10/hours per month [27:19]What is the importance of video in 2017 and beyond [37:56]The algorithm follows the audience & watch time [42:08]YouTube Suggested Videos [47:16]Keyword Tags [51:34]Video Production for Online Marketing [54:44]How to get videos visible [1:00:47]Tipe for looking good on camera [1:04:02]Making videos on a budget [1:06:52]Beginner level budget cameras and mics [1:09:26]Post Production Silence [1:12:41] Editing Software Recommendations [1:15:44]Vlogging [1:17:20]Working with your spouse [1:20:21]Where to Find Justin online [1:26:21]Tools MentionedScreaming Frog SEO SpiderSEMrush <– 15-day free trial linkArticles & Online ResourcesVidConYouTube Creator Academy: Grow Your AudienceAll YouTube Creator Education ResourcesThe Long Click in SEOJustin’s Slides on Video Production for MarketingVideo & Audio GearCanon Rebel T5i KitRode Shotgun Video MicYouTube Channels / People ReferencedRoberto Blake (his channel is great for tips and tutorials on YouTube and digital content production)SciShowPhillip DeFrancoMy new YouTube content announcementPeople & CompaniesBriggsbyJustin Briggs On TwitterStephanie Beadell On TwitterDistilledSEER InteractiveMozJustin’s Tweets ReferencedDistilled, SEER and MozCheck Box SEOThe 10/hr Month Client Success StoryWatch Time on YouTubeSuggested YouTube VideosBroad vs Niche Tagging in YouTube The post 078: $958k ROI from SEO, YouTube’s Algorithm & Video Marketing w/Justin Briggs appeared first on Evolving SEO.