#078 - Google’s Rich Content Update, Uber Can’t Track AI ROI & Thiel Leaves for Argentina

Peter Thiel moves to Argentina, Uber blows through 2026’s AI budget in 4 months and cannot track any tangible ROI from AI usage, Meta cuts 8k jobs to help fund AI investments and Google’s rich content update.  Lot going on in this one!  But trust us, these are all interconnected and made for a great episode. Articles mentioned in the podcast:Meta layoffs:https://finance.yahoo.com/sectors/technology/articles/meta-cuts-8-000-jobs-181620319.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAAKCfKIozyJbnpEG0o8rKjP5khffPmqoGAGsRLrKi7solHHK-3DamkgHoO6yh1dzd3dWQCBYDFaVcoYeY2gSpj9kZbS2Ikj9h5ODSwQA3NxPjF6ylHupNTkV7K85E7cpJux7MfmsG83kzEq1JtIC2nvv5OC4ld0Cmaq7QBuWVe7uUber’s AI budget issues: https://www.businessinsider.com/uber-coo-andrew-macdonald-ai-token-spending-harder-justify-2026-5Google’s rich content updates:https://searchengineland.com/google-nick-fox-ai-search-deeper-content-478686Want to learn more about us and our services? Reach out!Steve:https://collective42.com/Trevor:https://www.r40collective.com/#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai #aimode #aimax