078: Growing a Serial Podcast with Keywords, Patreon and TikTok

A talking water glass turned into a squirrel news anchor, a snail correspondent, and an entire fictional universe, and host Kim Parkinson sits down with creator Mycala to figure out how to get more ears on it.Mycala, who goes by MK, built Traversing Tuesdays from a personal project processing a layoff into a scripted serial podcast complete with Rupert the uptight squirrel news anchor, an underground correspondent named Femick the snail, and a cast of raccoons and skunks running nocturnal programming out of Sparky's Tavern. Kim walks through growth tactics tailored to a serial, character driven show, including adding a searchable title extension with the word serial, fleshing out show notes with character backstories, placing a naked Patreon link ahead of the show notes, using Buzzsprout's dynamic ad slot to promote Patreon membership, syncing the RSS feed to YouTube, and testing short character driven clips on TikTok instead of Mycala's own face.The conversation reframes MK's fictional cast as marketing assets who can pitch Patreon membership for her, easing her discomfort with self-promotion. Kim closes by pointing new listeners to Season 2, Episode 2 as the best entry point into the world.Find Traversin Tuesday Podcast: https://traversingtuesdays.miraheze.org/wiki/Main_PageTraversing Tuesday Patreon: https://www.patreon.com/cw/TraversingTuesdays