078: How To Reduce Cognitive Overload With Caelin Aerin

Our newest strategist dives into the pros and cons of coercive marketing, how copywriting is basically narrative writing, and the final piece of marketing that MOST clients don't think about. Finding the exact right words when you can't quite articulate what you do is Caelin's speciality. They have a knack for seeing you, your customers, and the intersection where that perfect, precise, and compelling message lives.  Caelin's been writing since they were 10 years old when their cousin told them they had "no imagination". After spending 8 years in sales, they found copywriting in 2015 and haven't looked back — because the only thing better than writing a story that moves someone to tears is writing a piece of copy that moves them to buy. When they're not at work, you can find Caelin reading up on the epigenetics of trauma, yelling at their Tarot deck, and desperately trying to keep their houseplants alive. (Even the fake ones!) In this episode, Caelin dives into why the mainstream marketing approach and narrative/models don't work anymore and why you need to work with an expert. They also share a process to reduce cognitive overload and give examples to notice when you're overwhelmed and exhausted – before it leads to compromised decision-making.  Tune in to learn how to: Be mindful of how you process information to reduce cognitive overload Tell if your clients are experiencing cognitive overwhelm (and set boundaries to prevent it!) Create win-win relationships as part of how you do marketing Want to follow along with our episode transcript? Click here!  Books referenced in this episode: Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere) by Lisa Cron The Emotional Craft of Fiction: How to Write with Emotional Power, Develop Achingly Real Characters, Move Your Readers, and Create Riveting Moral Stakes by Donald Maass