#078: One Year In: Evolving Your Brand, Adjusting Your Niche, and Designing a Business That Works for You

Welcome to the 46th episode of Take the Leap's second season. In this episode, "One Year In: Evolving Your Brand, Adjusting Your Niche, and Designing a Business That Works for You," twin sisters Danielle and Samantha Glassman of Aperitif Collective return to the podcast to reflect on their first year in business, sharing honest lessons about client boundaries, niching, branding mistakes, and the realities of working together as creative partners. Listen to our season one episode with Danielle & Samantha on Apple Podcasts, Spotify, or watch on YouTube. Some of our favorite takeaways include: Setting boundaries is essential. Formalize communications channels and reinforce professional boundaries through contracts, proposals, and tools like Google Voice. Misaligned clients often result in more work and stress–its important to vet clients and say no to projects that don’t serve you. While initially focused on food and hospitality branding, they’ve broadened beyond this specific niche to attract diverse clients while still honoring their specialty. Guest & Host Information:Guests Danielle & Samantha Glassman, Owners of Aperitif CollectiveCo-Host, Ashlan Glazier-Anderson, Owner of AshbeanPDX MarketingCo-Host, Victoria (Tory) Proppe, Owner of Imagine Marketing StrategiesConnect with Danielle & Samantha:On Instagram On LinkedInOn TikTokFind Danielle on Instagram or TikTokFind Samantha on Instagram or TikTok Visit the Aperitif Collective websiteConnect with us:Subscribe to our YouTube channel: Take the LeapFollow us on Instagram: @taketheleap_todayFind Ashlan on Instagram & LinkedInFind Tory on Instagram & LinkedIn The CourseThe Take the Leap course contains everything you need to know to successfully launch your business now. Sign up today to join the course and get support from Ashlan & Tory who will guide you through your journey as a new entrepreneur. Like our content? Be sure to subscribe and review! Want to keep in touch? Find us on:YoutubeInstagram