078 - Why do people underperform in Sales (or other roles)? Part 1 - Knowledge

People underperform in sales (and other roles) for several reasons, in this podcast, we will explore the knowledge aspect of a role.  Sales can be easier than other roles to spot when people underperform given the metrics available but identifying the factors behind underperformance is not so easy.    What do we mean by knowledge?  Mark and Ricky explore what we mean by knowledge, discussing why knowledge is more than just job knowledge and exploring why it's important.  What is the knowledge requirement by your team, if you expect them to perform?