079: Built for Trust – The Evolution of Marketing Funnels [with Jeremy Reeves]

Marketing funnels are not dead, contrary to what many think. Our guest today, Jeremy Reeves, is a direct-response copywriter who writes for the sales funnel. He has been so successful that in his career he has generated some $50 million for his clients...wowza. He is a podcaster, guest blogger, social media pro, and as stated an expert in funnels. How can you not listen? John Gregory Olson tries really hard to get Jeremy's secret so The Heart of Marketing can be as successful, or perhaps just a smidgeon of that success, and he does succeed in getting Jeremy to spill: Jeremy knows something about building trust to get the customer to tap into the funnel and the product at the narrow bottom. Jeremy says that funnels need to be transparent or the intention needs to be such. Funnels should add value, and customers should trust you and want to click deeper because everything you present and position needs to work hand-in-hand with the pillars of heart marketing (OK, maybe that's what Jayme Soulati said). There is so much more Jeremy covers in today's episode on The Heart of Marketing podcast.  If you have a question about funnels and whether you have to do one for your business, then this episode is for you. And, as you listen, please don't miss The Wizard of Oz connection, courtesy of John Gregory Olson! It's his fault this episode is chock full of laughs (but only in the middle and end, heh).