#079 - Launching a THC Beverage with Hippie Water ft. CEO, Sasha Pieterse Sheaffer, and CPO, Taylor Eileen Sewell

🌿🎙️ 𝟏𝟏 𝐒𝐭𝐚𝐭𝐞𝐬 𝐢𝐧 𝟕 𝐌𝐨𝐧𝐭𝐡𝐬?! 𝐉𝐨𝐢𝐧 𝐭𝐡𝐞 𝐇𝐢𝐩𝐩𝐢𝐞 𝐖𝐚𝐭𝐞𝐫 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧! 🌼🌈✌️Join hosts Ben & AnnaRae on High Spirits as they dive into the world of launching a THC-infused beverage company with the founders of Hippie Water. We're thrilled to welcome Sasha Pieterse Sheaffer and Taylor Eileen Sewell to discuss the dynamic launch and rapid expansion of their brand in the competitive hemp beverage market.In this episode, we explore the journey of launching Hippie Water, a brand co-founded by best friends. From conception to hitting shelves across 11 states in just seven months, learn how they've navigated the challenges of a crowded market while leveraging a celebrity edge, a strong partnership, and a beautifully crafted beverage.💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻:𝘊𝘦𝘭𝘦𝘣𝘳𝘪𝘵𝘺 𝘐𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦 𝘢𝘯𝘥 𝘌𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴𝘩𝘪𝘱: The role of Sasha's public persona in shaping brand identity and consumer reception.𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘗𝘳𝘰𝘥𝘶𝘤𝘵 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵: Taylor’s approach to creating a THC beverage that sets new standards for taste and experience.𝘌𝘹𝘱𝘢𝘯𝘥𝘪𝘯𝘨 𝘙𝘢𝘱𝘪𝘥𝘭𝘺 𝘈𝘤𝘳𝘰𝘴𝘴 𝘚𝘵𝘢𝘵𝘦𝘴: Strategies behind their aggressive rollout and how they managed regulatory landscapes.𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘸𝘪𝘵𝘩 𝘓𝘰𝘷𝘦𝘥 𝘖𝘯𝘦𝘴: The dynamics of working closely with significant others and maintaining professional and personal balance.🌟 𝗠𝗲𝗲𝘁 𝗢𝘂𝗿 𝗚𝘂𝗲𝘀𝘁𝘀:Sasha Pieterse Sheaffer, CEO of Hippie Water, combines her Hollywood charisma with a keen business acumen to promote wellness and empowerment through her cannabis ventures.Taylor Eileen Sewell, the "Beverage Queen," brings her extensive background in food science to revolutionize THC beverages, making Hippie Water a beloved brand for health-conscious consumers.#HighSpirits #CannabisCulture #HippieWater #THCBeverages #drinkcannabisHave a question for us? Send us a text. We may answer it in the next show!--High Spirits is brought to you by Vertosa and Wolf Meyer.Your hosts are Ben Larson and AnnaRae Grabstein.Follow High Spirits on LinkedIn. We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover? Visit our website www.highspiritspod.com and listen to all of our past shows.THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations. Remember to always stay curious, stay informed, and most importantly, keep your spirits high.