079 - Selling 1 Collection For 1 Year With Celia @ Junk London

Celia @ Junk LDN spent most of her 20's travelling Asia & Australia spending many months living & working in little bars across Cambodian beaches for local families. It was here she began to see first hand the effects of plastic waste on the ocean After learning that the fast fashion brands she had been buying her bikinis from were exploiting their workers & destroying the nature she loved so much, she decided to start her own swimwear brand. One that was ethical & planet - friendly but still colourful & tons of fun! Being able to support a developing country was close to Celia's heart after her time spent in Asia. After visiting Bali several times, she found the perfect factory that treated their workers well & specialised in eco - friendly fabrics made from recycled bottles and fishing nets Together they have created a playful beachwear brand that doesn't harm the planet In this episode we discuss : Celia's first launch of swimwear during a worldwide pandemic & travel restrictions How the launch felt behind the scenes vs online The power of your language when talking about your brand in a negative or positive way What kept Celia motivated in the height of winter Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH CELIA VIA THE LINKS BELOW: https://junkldn.com https://www.instagram.com/junkldn   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode!   CONTACT ME If you'd like to find out more about working together on your brand, click here