079: SPORTING SPONSORSHIPS: ALIGNING THE BRAND ETHOS

Partnerships between sporting institutions and betting brands have become second nature over the last decade as operators look to raise brand awareness amongst a key target audience.  Tune into the latest episode of iGFM as we speak with Carlos Sabanza Cenzano, Sponsorship and PR Manager at Codere Online, to understand how the brand utilises its relationships with major football clubs, including Real Madrid, to do more than just be a sponsor.